These Terms and Conditions (“Terms”) govern the Kuhoo Scholarship 2026 (“Programme”), an annual
merit-based scholarship offered by Kuhoo Finance Pvt. Ltd. (“Kuhoo”), an RBI-licensed Non-Banking
Financial Company. By submitting a scholarship application, the applicant (“You” / “Applicant”) agrees to
be bound by these Terms.
The Kuhoo Scholarship 2026 awards a total of ₹10,00,000 (Rupees Ten Lakhs only) across 57 merit-
based scholarships to students pursuing MBA programmes who have taken an education loan through
Kuhoo. The Programme is classified as a marketing expense of Kuhoo Finance Pvt. Ltd.
To be eligible for the Kuhoo Scholarship 2026, the Applicant must:
• Have an active MBA loan application with Kuhoo Finance that has progressed to at least the
login-complete stage, at any loan amount.
• Submit the “My Aatmanirbhar Journey” essay through the designated submission channel (Zoho
Form or Kuhoo app, as applicable) before the deadline.
• Be 18 years of age or older at the time of application.
• Submit only one (1) application per scholarship cycle.
Not eligible: Employees of Kuhoo Finance Pvt. Ltd., its subsidiaries, affiliates, and their immediate family
members (spouse, parents, children, siblings) are not eligible for the Programme.Verification: Kuhoo reserves the right to verify any information provided by the Applicant during the loan
application or scholarship process, including through third-party verification services. Failure to cooperate
with verification requests may result in disqualification.
The scholarship application consists of two (2) mandatory steps,
which may be completed in any order:
• Step 1 — Loan Application: Complete an MBA loan application on the Kuhoo app (reaching the login-complete stage or beyond). If the Applicant’s loan application has already reached this stage, this step is
automatically considered complete.
• Step 2 — Aatmanirbhar Essay: Submit the “My Aatmanirbhar Journey” essay comprising three (3) prompts: (i) Where I Started, (ii) What I Will Build, (iii) Why This Scholarship Matters to Me. Each prompt must
be between 150 and 300 words.
The scholarship application is considered “Submitted” only when both steps are complete. Partial
applications (only one step completed) will not be considered for evaluation.
Application deadline: June 30, 2026. Both steps must be completed on or before this date.
The Programme awards scholarships across four (4) tiers:
• Kuhoo Fellow: ₹1,00,000 × 1 winner = ₹1,00,000
• Kuhoo Scholar: ₹50,000 × 4 winners = ₹2,00,000
• Kuhoo Emerging Leader: ₹25,000 × 12 winners = ₹3,00,000
• Kuhoo Aspire: ₹10,000 × 40 winners = ₹4,00,000
Total: 57 winners, ₹10,00,000 in awards. The remaining ₹1,00,000 is reserved for operations, judging,
collateral, and programme administration, bringing the total programme budget to ₹11,00,000.
Winners are selected through a two-part scoring system:
• A composite score based on four factors: (i) Institute score — quality and ranking of the
admitted institute, (ii) Past academics — the Applicant’s academic track record, (iii)
Entrance test score — performance in the relevant MBA entrance examination (CAT, XAT,
GMAT, etc.), and (iv) Work experience — professional experience prior to the MBA
programme. This score is calculated by Kuhoo based on data provided during the loan
application process.Kuhoo Student Score (50%):
• Evaluated by an internal judging panel at Kuhoo on the basis of authenticity, clarity of
thought, ambition, and personal impact.Aatmanirbhar Essay (50%):
The total score (out of 100) determines the Applicant’s ranking. The top 57 applicants by score are
awarded scholarships in tier order (highest score = Kuhoo Fellow, next 4 = Kuhoo Scholar, and so on).
The judging panel for the inaugural year consists of three (3) senior members of Kuhoo Finance:
• Founder: Prashant Bhonsle
• Chief Technology Officer (CTO): Yogendra Goyal
• Chief Revenue Officer (CRO): Shridhar Hebbar
There are no external panelists in the inaugural year. All decisions of the judging panel are final and
binding. No appeals, correspondence, or requests for re-evaluation will be entertained.
By submitting the Aatmanirbhar essay, the Applicant:
• Confirms that the essay is original work authored solely by the Applicant.
• Grants Kuhoo a non-exclusive, royalty-free, perpetual, worldwide licence to use, reproduce,
publish, and distribute the essay content (in whole or in part) for marketing, promotional, social
media, website, PR, and brand communication purposes.
• Grants Kuhoo the right to use the Applicant’s name, institute name, photograph, and essay
excerpts in connection with the Programme, including but not limited to winner announcements,
social media posts, case studies, and marketing collateral.
• Acknowledges that the essay may be screened for plagiarism and AI-generated content.
Submissions found to contain plagiarised or AI-generated material will be disqualified at Kuhoo’s
sole discretion.
The Applicant retains authorship credit for the essay. Kuhoo’s usage rights do not transfer ownership of
the underlying content.
Winner Participation: Selected winners may be invited to participate in Kuhoo events, including virtual
felicitation ceremonies, webinars, campus meets, or social media campaigns related to the Programme.
While participation is encouraged and appreciated, it is not a mandatory condition for receiving the
scholarship payout.
• The scholarship award is a cash prize paid directly to the winner’s registered bank account.
• Payout will be processed within two (2) weeks of the results announcement.
• Winners must provide a valid bank account (in the winner’s name) and PAN card details for
payout processing.
• Tax Deduction at Source (TDS) will be deducted as applicable under prevailing Indian tax laws.
The applicable rate and threshold will be communicated to winners at the time of payout. Winners
are responsible for any additional tax obligations arising from the scholarship amount.
• The scholarship is a cash award, not a loan waiver, fee reduction, or adjustment against any
existing or future loan obligations.
• The scholarship amount is independent of the Applicant’s loan amount, loan approval status, or
repayment standing.
• If, after disbursement, it is found that the winner obtained the scholarship through
misrepresentation, fraud, or violation of these Terms, Kuhoo reserves the right to recover the
scholarship amount in full from the winner.
Kuhoo reserves the right to disqualify any Applicant, at any stage of the Programme, for the following
reasons:
• Providing false, misleading, or inaccurate information in the loan application or essay.
• Submitting plagiarised or AI-generated essay content.
• Submitting multiple applications (duplicate entries).
• Any attempt to manipulate, interfere with, or undermine the selection process.
• Any conduct that Kuhoo considers detrimental to the integrity of the Programme.
Kuhoo’s decision on disqualification is final. No reasons are required to be provided. If a winner is
disqualified after the announcement, Kuhoo may, at its discretion, award the scholarship to the next
eligible applicant or forfeit the award.
Kuhoo reserves the right to, at any time and without prior notice:
• Extend, shorten, or modify the application deadline.
• Change the number of winners, tier amounts, or total programme budget.
• Modify the selection criteria or evaluation weightages.
• Suspend or cancel the Programme entirely.
• Modify or cancel the Programme to comply with directions from the Reserve Bank of India (RBI)
or any other applicable regulatory authority.
In the event of cancellation, no compensation, damages, or liability will be payable to any Applicant.
Kuhoo will make reasonable efforts to notify Applicants of material changes through the Kuhoo app or
website.
• Applicant data (personal information, loan details, essay content) will be processed in accordance
with Kuhoo’s Privacy Policy available at kuhoo.com/privacy.
• Essay content and relevant personal details will be shared with the internal judging panel for
evaluation purposes.
• Winner details — including name, institute, tier, and award amount — will be publicly announced
on the Kuhoo app, website, and social media channels.
• Applicant data collected for the Programme may be used by Kuhoo for analytics, product
improvement, and marketing communications, subject to applicable data protection laws.
To the maximum extent permitted by applicable law:
• Kuhoo shall not be liable for any loss, damage, claim, or expense arising from participation in the
Programme, including but not limited to technical failures, submission errors, or delays in payout.
• Kuhoo’s total liability under the Programme shall not exceed the scholarship amount awarded to
the individual Applicant.
• Kuhoo makes no warranty or representation regarding the Programme’s continuation beyond the
current cycle (April–June 2026).
The Programme name (“Kuhoo Scholarship”), tier names (Kuhoo Fellow, Kuhoo Scholar, Kuhoo
Emerging Leader, Kuhoo Aspire), the “My Aatmanirbhar Journey” essay concept, and all associated
branding are proprietary to Kuhoo Finance Pvt. Ltd. Applicants may not use Kuhoo’s trademarks, logos,
or Programme branding without prior written consent, except for personal social media posts related to
their participation in the Programme.
• These Terms shall be governed by and construed in accordance with the laws of India.
• Any dispute, claim, or controversy arising out of or relating to these Terms or the Programme
shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra, India.
• The Applicant agrees to attempt resolution through amicable negotiation before initiating any
legal proceedings.
• These Terms shall be governed by and construed in accordance with the laws of India.
• Any dispute, claim, or controversy arising out of or relating to these Terms or the Programme
shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra, India.
• The Applicant agrees to attempt resolution through amicable negotiation before initiating any
legal proceedings.
By submitting a scholarship application (completing either or both steps), the Applicant acknowledges that
they have read, understood, and agree to be bound by these Terms and Conditions. If the Applicant does
not agree with any part of these Terms, they should not submit a scholarship application.
For questions regarding these Terms, contact: support@kuhoo.com
For any questions or concerns regarding these Terms & Conditions, you may submit Your grievances or feedback in writing or via email to our designated
Grievance Officer: Name: Ms. Bhakti Nayak
Email : Feedback@kuhoo.com
Register & Corporate Office:
7th Floor Innov8 House,
Zion Biz World,
Gufic Building, A, Subhash Road, Navpada,
Vile Parle, East, Mumbai,
Maharashtra 400057